In recent years, many Local Brand Vietnamese has received the recognition of the international market, having the opportunity to cooperate with many celebrities.Leseoul - Vietnamese brands have achieved buzz in Thailand, China and South Korea unexpectedly dismantled the signboard and closed.This move surprises because this brand is eating.
After the time of opening, the brand said to delete the old name, instead of the new name.The brand reconstruction after 8 years of establishment is the step of this brand that wants to reach further in the international market, changing in the approach to customers.The old name that made Local Brand confused from Korea.
Before that, many Kpop stars trusted to choose costumes from this Vietnamese brand.The nearest one is Lisa (Blackpink), she wears a black feathers in the MCNew Woman.This image of Lisa causes fever on social networks.
Lisa (left) and Jennie designed from Vietnamese brands.
In August, the brand was noisy when the foreign designer (designer) Kateryna Chyrka borrowed the idea.NTK said that Lisa feathered suit was worn in the MVNew WomenHer design plagiarism.The allegations were against the Loseoul, many evidence that claimed not to plagiarism.The designer after receiving the response has admitted wrong, proactively apologized and deleted the clips of more than one million views on Tiktok.
On the occasion of launching Jentle Salon collection combined with Gentle Monster, Jennie also wore a skirt from the brand from Vietnam.The skirt quickly was "hunted" and sold out by young people.
Many Kpop stars prefer the design of Local Brand Vietnam.
After the outfit was promoted by Jennie, the brand was accused of taking advantage of the image of celebrities to doubled.The brand confirms that it will not because of external factors to increase prices, and explain depending on the material and production time to determine the price.
At the end of 2023, early 2024, Thai tourists rushed to Vietnam to travel to buy clothes.The youthful, trendy, respectable and affordable designs of Local Brand are Thai young people.Even Lisa, Lukkade ... also joined this trend.Blackpink member also came to Vietnam with friends, trying clothes at many Local Brand in Ho Chi Minh City.
Besides the Blackpink members, many other stars like TWICE, IU, Dara (2NE1), Madison Beer, Babymonster ... also actively dressed from Vietnamese brands, causing the purchasing power from fans to skyrocket.